Coca Cola teamed up with award-winning ad agency Ogilvy Mather China on a new "2nd Lives" campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.
These fun caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects. Graham Fink, the chief creative officer of Ogilvy Mather China, explains the idea behind the project: "We have created fun tools with Coke bottle tops, bringing small moments of happiness into people's lives."
Please consider the environment and do not print email unless absolutely necessary as 1 Kg of paper uses 9.464 liters to 22.712 liters of water.
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Muhammad Sohaib Sajjad (ACCA)
Oracle Functional Consultant - ERP Department
Inbox Business Technologies
Mobile: + 92 334 9797594
Email: meetsohaib@gmail.com
Facebook ID--sohaibsajjad@facebook.com
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14 Ways to Reuse Plastic Bottles
Recycling re-use of Plastic Bottles in Uganda
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http://www.nidokidos.org/threads/220933
Posted by: Sohaib <meetsohaib@gmail.com>
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