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Remember Polson butter ???
The "Polson" Story ...
Pestonji Edulji Dalal was the founder of Polson butter.
The Polson story is interesting as a pre-history of Amul and how it came to be !!
This is how it goes:
A dynamic young Parsi named Pestonji Edulji Dalal, aged 13 in 1888, started a small shop in Bombay to roast and grind coffee. Dalal's nickname was Polly, which he adapted into the British sounding Polson's as brand name.
Polson's coffee soon got regular customers among the British and by 1910 Pestonji was well established and looking for new opportunities. So when a customer in the Supply Corps told him of the problems the army had in getting its supply of butter, Pestonji found his mission in life.
He set up a dairy in Kaira, Gujarat and used his army and railways contacts to ensure that Polson's was so widely supplied that it became synonymous with butter.
By 1930 Polson's had opened the most advanced dairy plant in India and dominated the butter business. But, it was his ruthless dominance that caused Polson's downfall, since it provoked a Gandhian called Tribhuvandas Patel to organise a co-operative in Kaira in 1946.
The cooperative idea was also supported by Vallabh Bhai Patel, the Congress stalwart. This cooperative eventually turned into Amul. But that's another story !!
Having lost ground in Bombay, Pestonji came all the way to Patna and started a butter factory in Digha. This was not an abrupt arrival – he was well aware of the steady supplies of milk he could depend on in Patna and neighborhood !!
Polson, the big rage of Bombay turned into a Bihari favourite in the 1950s-60s.
Polson became one of the most familiar brands in Bihar with its steady display of chubby babies on labels and newspapers.
Interestingly, Polson remained as anglophile in Bihar as it was in Bombay,continuing its Brit associations!Chroniclers of those days mention that it was common to use the word 'polsoning' instead of buttering or 'makhan lagana' during that period.
Unfortunately, Polson wound up in the 1960s when Pestonji got too old to run the business and his son decided to settle abroad.
But now when some old man tells you 'polson lagane ka koi fayada nahi', you know what he means !! |
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